Q3 2022 marked the return of students to in-person learning and back onto the fields, courts, rinks, gymnasiums and studios across North America. Known as the second busiest shopping season of the year, back-to-school + back-to-sports ‘22 came with an extra layer of complexity for brands to work within; how to capitalize on unprecedented pent-up demand in a highly competitive market while hitting ROAS goals?
Access: With a direct channel to the head of the household wallet, these 3 brands turned to FlipGive to help meaningfully connect with their core audience: moms shopping for their kid’s school and sports needs. A uniquely captive audience, FlipGive shoppers motivate each other to spend more with brands that give back to help support their kids and communities.
Competitive Advantage: Without the need to dangle margin eroding discounts or coupons to stand out from the competition, these brands capitalized on community givebacks to move the performance needle. Alongside the conventional growth KPIs, givebacks delivered priceless brand goodwill bysupporting what matters most to this highly coveted customer: their kids.
After learning more about each brand’s objectives and back-to-school / back-to-fall-sports promotions, FlipGive tailored quarterly placement plans for the shopping season.
.png)
