Challenge
Parents spent $27.8 billion on back-to-school shopping in 2019 in the U.S. alone. With clothing and accessories, school supplies and electronics making up the top spending categories, these brands needed a way to stand out during the second busiest shopping season of the year.
Solution
These 3 leading brands saw the unique opportunity with FlipGive.
Not only was FlipGive's audience perfectly aligned to the target for back-to-school shopping - busy moms and dads - it allowed these brands to tap into the spending power of groups. Each FlipGive team brings an average of 15 engaged parents onto the platform to shop.
Rather than offering discounts, coupons or cash back to deal seekers, FlipGive helped these brands drive incrementality by giving back to their customers and what matters most to them: their kids. In turn, these brands gained new and loyal customers for life.
Results
After learning more about each brand’s objectives and back-to-school promotions, FlipGive tailored quarterly placement plans for the shopping season.
Popular General Retailer
With a flat fee budget and CPA+ increase, this popular general retailer’s promotion package featured cross channel mass and targeted placements in seasonal campaigns and promotions during the busy back-to-school season.
Leading Electronics Brand
With a flat fee budget and top variable commission rate, this leading electronics brand had feature placements in FlipGive’s app, storefront and weekly emails. To stand out even more, this brand sponsored a Back-to-School Sweepstakes.
Iconic Fashion Brand
This leading fashion brand doubled their CPA during key back-to-school shopping events and seasonal promotions.
Driving Sales and Loyalty by Giving Back
Together, these 3 brands gave back $18,381, helping over 2,000 families fund their kids’ sports and activities.
Get Started
To learn more about the opportunity to unlock sales and shopper loyalty through community givebacks,
contact FlipGive today!
About FlipGive
FlipGive is the shopping rewards app for families that unlocks sales and shopper loyalty through community givebacks. We partner with some of the world’s leading brands, using personalized rewards to connect with shoppers and inspire deep-rooted brand loyalty at meaningful moments in the shopper journey. With hundreds of millions of dollars in incremental sales, over $40MM in community givebacks, and countless goodwill stories generated to date, we’ve become an impactful and efficient marketing tool to unlock the full power of shoppers’ wallets and their stories.
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