Though many families start back-to-school shopping earlier in the summer, plenty of parents still have a lot left to buy in late August. FlipGive’s brand partners were looking for a way to drive demand during this late summer shopping surge without having to provide deep end-of-season discounts.
For the last two weeks of August, FlipGive ran a Bonus Give Event celebrating brands giving back more through a limited-time increased CPA and/or flat fee investment.
Because every dollar earned on FlipGive helps offset the high cost of kids sports and activities, our busy moms and dads have a strong motive to shop with brands who give back more.
In fact, FlipGive members are 85% more likely to shop with brands who give back to their kids sports and activities, and 70% likely to spend MORE with those brands.
It’s no surprise that a higher give back along with cross-channel placements during this two-week event helped these brands increase sales, customers and invaluable brand goodwill.
After learning more about each brand’s objectives, FlipGive tailored a cross-channel promotional plan for the two week Bonus Give Event.
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